An Extra Splash for the Extra People
An Extra Splash for the Extra People
An Extra Splash for the Extra People
2022
2022
2022
Client
Client
Greenfields
Greenfields
Industry
Industry
FMCG
FMCG
Services
Services
Packaging Design
Packaging Design
Scope of work
Scope of work
Packaging
Packaging
Greenfields, one of Indonesia’s leading milk brands, introduces Greenfields Extra, a bold new product line crafted for the bold and spirited Gen Z. We were inspired to tap into the spirit of younger generations, learning their preferences, language, and ways to connect with them on a deeper level.
Greenfields, one of Indonesia’s leading milk brands, introduces Greenfields Extra, a bold new product line crafted for the bold and spirited Gen Z. We were inspired to tap into the spirit of younger generations, learning their preferences, language, and ways to connect with them on a deeper level.
With the UHT milk market becoming increasingly saturated, we were trying to figure out a way to make the Greenfields Extra line stand out among the others–so we did a deep dive into the minds and spirits of Gen Z to come up with a trendy and innovative design that really speaks their language. And we think of Gen Z, we immediately think of emojis.
With the UHT milk market becoming increasingly saturated, we were trying to figure out a way to make the Greenfields Extra line stand out among the others–so we did a deep dive into the minds and spirits of Gen Z to come up with a trendy and innovative design that really speaks their language. And we think of Gen Z, we immediately think of emojis.
When you think of milk cartons, you probably wouldn't think black. Well, we decided to make a bold statement and go in that direction–an eye-catching packaging color that reflects the 'extra' in our design approach.
When you think of milk cartons, you probably wouldn't think black. Well, we decided to make a bold statement and go in that direction–an eye-catching packaging color that reflects the 'extra' in our design approach.
The moment they hit the shelves, the audience hit the 'like' button—racking up 30 million views on YouTube and thousands of likes and comments across social media. That’s the power of going the EXTRA mile to deliver something truly EXTRA!
The moment they hit the shelves, the audience hit the 'like' button—racking up 30 million views on YouTube and thousands of likes and comments across social media. That’s the power of going the EXTRA mile to deliver something truly EXTRA!
Credits
Credits
Designers
Christian Melvin, Jesslyn Subrata, Guntur Kiswanto
Copywriter
Nina Aisha Darby
Account Team
Robaitur Rasyid, Fiqi Hermaarief
Designers
Christian Melvin, Jesslyn Subrata, Guntur Kiswanto
Copywriter
Nina Aisha Darby
Account Team
Robaitur Rasyid, Fiqi Hermaarief
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Next Project
SiDU
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Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
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Business inquiries
Join us
Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
© Ou Creative
Website by
Business inquiries
Join us
Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
© Ou Creative
Website by