Welcome to the Freak Show

Welcome to the Freak Show

Welcome to the Freak Show

2019

2019

2019

Client

Client

Citra Pariwara

Citra Pariwara

Industry

Industry

Government

Government

Services

Services

Brand Identity, Environmental Design, Brand Film & Motion

Brand Identity, Environmental Design, Brand Film & Motion

Scope of work

Scope of work

Key Visual, Colalteral Design, Logo, Digital Art

Key Visual, Colalteral Design, Logo, Digital Art

For the 32nd Citra Pariwara, the annual festival and awards ceremony honoring the Indonesian advertising industry, we decided to shake things up and call it a "freak show".

For the 32nd Citra Pariwara, the annual festival and awards ceremony honoring the Indonesian advertising industry, we decided to shake things up and call it a "freak show".

What do you call a gathering of unique people, each with strange minds, peculiar talents, and specialized skills? A freak show–or, perhaps, the creative industry. In the years leading up to 2019, the industry seemed to have lost its appeal among younger generations. So we decided to lean into the idea of showcasing the industry's quirks, reimagining its diverse talents as performers in a cirque du freak.

What do you call a gathering of unique people, each with strange minds, peculiar talents, and specialized skills? A freak show–or, perhaps, the creative industry. In the years leading up to 2019, the industry seemed to have lost its appeal among younger generations. So we decided to lean into the idea of showcasing the industry's quirks, reimagining its diverse talents as performers in a cirque du freak.

We also crafted a special typeface inspired by every unique piece of equipment essential for a freak show to stand out, just as this typeface brings an quirky aesthetic that adds spark to our designs. From the tools that create a peculiar show, merged with the instruments used to celebrate eccentric geniuses at work.

We also crafted a special typeface inspired by every unique piece of equipment essential for a freak show to stand out, just as this typeface brings an quirky aesthetic that adds spark to our designs. From the tools that create a peculiar show, merged with the instruments used to celebrate eccentric geniuses at work.

Ultimately, the freak show offered a bold new perspective on the advertising industry—turning peoples’ heads, reclaiming the spotlight. It showcases the true colors of the creative world.

Ultimately, the freak show offered a bold new perspective on the advertising industry—turning peoples’ heads, reclaiming the spotlight. It showcases the true colors of the creative world.

Credits

Credits

Designers

Christian Melvin, Hans Christian Japutra, Nadine Irawan, Rachel Dewanto

Designers

Christian Melvin, Hans Christian Japutra, Nadine Irawan, Rachel Dewanto

Address

Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950

© Ou Creative

Website by

Address

Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950

© Ou Creative

Website by

Address

Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950

© Ou Creative

Website by