Welcome to the Freak Show
Welcome to the Freak Show
Welcome to the Freak Show
2019
2019
2019
Client
Client
Citra Pariwara
Citra Pariwara
Industry
Industry
Government
Government
Services
Services
Brand Identity, Environmental Design, Brand Film & Motion
Brand Identity, Environmental Design, Brand Film & Motion
Scope of work
Scope of work
Key Visual, Colalteral Design, Logo, Digital Art
Key Visual, Colalteral Design, Logo, Digital Art
For the 32nd Citra Pariwara, the annual festival and awards ceremony honoring the Indonesian advertising industry, we decided to shake things up and call it a "freak show".
For the 32nd Citra Pariwara, the annual festival and awards ceremony honoring the Indonesian advertising industry, we decided to shake things up and call it a "freak show".
What do you call a gathering of unique people, each with strange minds, peculiar talents, and specialized skills? A freak show–or, perhaps, the creative industry. In the years leading up to 2019, the industry seemed to have lost its appeal among younger generations. So we decided to lean into the idea of showcasing the industry's quirks, reimagining its diverse talents as performers in a cirque du freak.
What do you call a gathering of unique people, each with strange minds, peculiar talents, and specialized skills? A freak show–or, perhaps, the creative industry. In the years leading up to 2019, the industry seemed to have lost its appeal among younger generations. So we decided to lean into the idea of showcasing the industry's quirks, reimagining its diverse talents as performers in a cirque du freak.
We also crafted a special typeface inspired by every unique piece of equipment essential for a freak show to stand out, just as this typeface brings an quirky aesthetic that adds spark to our designs. From the tools that create a peculiar show, merged with the instruments used to celebrate eccentric geniuses at work.
We also crafted a special typeface inspired by every unique piece of equipment essential for a freak show to stand out, just as this typeface brings an quirky aesthetic that adds spark to our designs. From the tools that create a peculiar show, merged with the instruments used to celebrate eccentric geniuses at work.
Ultimately, the freak show offered a bold new perspective on the advertising industry—turning peoples’ heads, reclaiming the spotlight. It showcases the true colors of the creative world.
Ultimately, the freak show offered a bold new perspective on the advertising industry—turning peoples’ heads, reclaiming the spotlight. It showcases the true colors of the creative world.
Credits
Credits
Designers
Christian Melvin, Hans Christian Japutra, Nadine Irawan, Rachel Dewanto
Designers
Christian Melvin, Hans Christian Japutra, Nadine Irawan, Rachel Dewanto
Next Project
Next Project
Indofood
Indofood
Business inquiries
Join us
Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
© Ou Creative
Website by
Business inquiries
Join us
Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
© Ou Creative
Website by
Business inquiries
Join us
Address
Ciputra World 2 18th Floor Jl. Prof. DR. Satrio No.Kav. 11, RT.3/RW.3, Karet Semanggi, Setiabudi, South Jakarta City, Jakarta 12950
© Ou Creative
Website by